ENGAGEMENTS HAVE
INCLUDED:
Publisher programmatic, data and commercial strategy
Adtech vendor GTM strategy and business development
Data product analysis and positioning
Fractional lead on data strategy within a marketing agency
Thought leadership initiatives
EXAMPLES OF DISCIPLINES and technologies:
SSP, DMP, CDP, CMP and consent, data sales and collaboration, header bidding and mediation, ad serving, yield, reporting, brand safety, identity resolution, behavioural and contextual/semantic targeting solutions, programmatic advertising, branded content, display, video, app, audio, email, social, B2B and B2C publishing and marketing, alliances, networks, marketplaces . . .
CLIENT
TESTIMONIALS
“When we started our journey in modernizing Thomas’ ad stacks and monetization strategy, even with our exceptional understanding of audience development, it was not easy parsing through the complicated and fast-changing ad tech and marketplace landscape. So, I am very grateful that my trusted industry friends recommended Emily. Given Emily’s vast experience in both the buyer and supplier sides, she was instrumental in helping us understand the value of our audiences. As a consultant, she’s fantastically responsive, informed, and encouraging, and she delivers what she promises on time and specs. I would love to work with Emily again.”
Cathy Ma
VP of Platform Growth and Engagement
Thomas 2019-2023
“Emily is intelligent, articulate, thorough, well networked and a proactive thought leader. A self starter and safe pair of hands to deliver exceptional value to growing your sphere of influence and understanding of AdTech / programmatic. I would very happily recommend and look forward to the next time I get to work with Emily.”
Charlie Cadbury
CEO
Say It Now
“Collaborating with Emily as a consultant was a positive experience. She brought her deep understanding of publishers and their complex world of ever-mounting challenges, which enabled valuable work out of the gate. I’m pleased to recommend Emily and look forward to the opportunity to work with her again.”
Yuval Shiboli
Director of Product Marketing
GeoEdge
Emily Palmer 